By Pauline Cheung WGSN, 19 March 2014
Blues and greens are key this season with
vibrant new blues leading into lively greens, sitting fresh next to
energetic vitamin colours.
Liberty Art Fabrics at Intertextile spring/summer 2015
Trend checklist
- Warm colours: WGSN’s Vital trend is referenced with yellows
and zesty lemons being key. Oranges make a return working as a relaxed
yet energetic colour that appears as a staple. Deep tones of red and
deep coral work well for intense summer colour
- Cool colours: blues are a strong message leading the way in
both dark and vibrant shades, from ultramarine to bright Cyan blue.
Blue-greens appear directional and are a fresh approach for blues
- Pastels: oranges, pinks and yellows are faded and washed out
but still vibrant for summery shades. Compliment with white and mid
greens or ground with the darks
- Neutrals: white is a key message with the abundance of
textured materials on offer this season. Cool grey appears next to
whites as a directional accompaniment
- Darks: deep inky indigo remains important along with viridian worked as an alternative to black as core colour
- Metallics: gold is still visible for the season, Commercially
pale and matt gold are a more sophisticated option. Directional
metallics shift into iridescent shades, and silver makes a return
working with white as coatings for a slight shimmer
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Tonal & textured whites
Bright whites emerge with layers of surface interest brought through
the use of printing and embroidery techniques such as laser cutting
combined with layers of tonal white neutrals including pumice and
parchment. Look to WGSN’s
Documented textile forecast for more inspiration.
Ningbo MH Industry Co Ltd at Intertextile spring/summer 2015
Shaoxing County Shanyuan Textile at Intertextile spring/summer 2015
Shaoxing County Shuanghao Textile Co Ltd at Intertextile spring/summer 2015
Shaoxing County Shuanghao Textile Co Ltd at Intertextile spring/summer 2015
Shaoxing Kemailong Trade Co Ltd. at Intertextile spring/summer 2015
Shaoxing County Shuanghao Textile Co Ltd at Intertextile spring/summer 2015
Tinted pastels
In line with
WGSN's spring/summer 2015 matrix,
pale tints of pastels lean towards the pinks for the Chinese market.
Petal, rose and apricot sit next to ultra-pale lemon, celadon and airy
baby blue, all further enhanced by tone-on-tone textures.
Linopersempre at Intertextile spring/summer 2015
Wedtex Industrial at Intertextile spring/summer 2015
Berry Textile at Intertextile spring/summer 2015
Wujiang Deyi Fashion Cloths Co Ltd at Intertextile spring/summer 2015
Marine T And G at Intertextile spring/summer 2015
Wujiang Deyi Fashion Cloths Co Ltd at Intertextile spring/summer 2015
Shaoxing Bohai Knitting Textile at Intertextile spring/summer 2015
Wujiang Deyi Fashion Cloths Co Ltd at Intertextile spring/summer 2015
Hangzhou Meho Textiles Co Ltd at Intertextile spring/summer 2015
Positive yellows
Continuing as a staple summer colour, for
spring/summer 2015 across all categories, bright shades of sunshine
yellow, pollen, and for China, Mango 14-1050 are key, seen in WGSN’s
China Edits as a
key core fashion colour.
Trend forum at Intertextile spring/summer 2015
Shaoxing Xuyan Textile at Intertextile spring/summer 2015
Guangzhou J Lang Textile at Intertextile spring/summer 2015
Changzhou New Wide Knitting And Dyeing Co Ltd at Intertextile spring/summer 2015
Zhejiang Yizhenjin Textile Co Ltd at Intertextile spring/summer 2015
Wujiang Hengxin Weaving Co Ltd at Intertextile spring/summer 2015
Suzhou Haomaier Clothing And Textile Co Ltd at Intertextile spring/summer 2015
Wujiang Findtex Co Ltd at Intertextile spring/summer 2015
Zhongxin Wool Textile at Intertextile spring/summer 2015
Orange
Bright oranges are updated by combining with
parchment or lemon yellows softening the overall tone. New offerings of
persimmon and papaya, apricot and clementine add more sophisticated
colour to the market that is good for casuals and tailoring.
Shin Hwa at Intertextile spring/summer 2015
Texway inc at Intertextile spring/summer 2015
Shaoxing County Lusha Textile Co Ltd at Intertextile spring/summer 2015
Hangzhou Meho Textiles at Intertextile spring/summer 2015
Sunwell Co Ltd at Intertextile spring/summer 2015
Jiangsu Shenghong Fabric at Intertextile spring/summer 2015
Rugao Zhongchi Weaving Co Ltd at Intertextile spring/summer 2015
Hyup Sung T.R.D Co Ltd at Intertextile spring/summer 2015
Aogao Knitting Co ltd at Intertextile spring/summer 2015
Fuchsia
Vibrant shades of fuchsia, coral and rose pink
appear prominently in the market as an intense colour staple for the
season in line with the spring/summer 2015 Imagined colour palette. Less
feminine interpretations have a slight sportive feel with clear
geometric relief patterns.
Rosso Amaranto at Intertextile spring/summer 2015
Hangzhou Silk Textile Co Ltd at Intertextile spring/summer 2015
Amiti C textile at Intertextile spring/summer 2015
Jiangsu Tongmao Textile Co at Intertextile spring/summer 2015
Shaoxing County Dongheng Textile at Intertextile spring/summer 2015
Crinkle Textile at Shanghai Intertextiles spring/summer 2015
Amiti JC Textile at Intertextile spring/summer 2015
Wujiang Hengxin Weavin Co Ltd at Intertextile spring/summer 2015
Hyup Sung T.R.D Co LTD at Intertextile spring/summer 2015
African violet
African violet and gold from the global palette
feature as fashion colour accent offered for spring/summer 2015 season
Combining with darks and blues for prints and tweeds offer a more modern
usage of colour.
Ludia at Intertextile spring/summer 2015
Haining Tianyi Textile at Intertextile spring/summer 2015
Wujiang Runze Textile Pro Co at Intertextile spring/summer 2015
Taian Daiyin Woollen Textile Co ltd at Intertextile spring/summer 2015
Joytex Incorporated at Intertextile spring/summer 2015
J View Fashion Co Ltd at Intertextile spring/summer 2015
New blues
Blues are a strong message this season, leading the
way in both dark and vibrant shades from cerulean blue to ultramarine
mixed with indigo, and bright Cyan. This colour message works well for
men’s and womenswear from casual through to sports.
Ewon Tex at Intertextile spring/summer 2015
Hyup Sung T.R.D. Co Ltd at Intertextile spring/summer 2015
Bums Industrial Co at Intertextile spring/summer 2015
Changzhou Shenda Warp Knitting at Intertextile spring/summer 2015
Shin Hwa at Intertextile spring/summer 2015
New Heaven Enterprise Co Ltd at Intertextile spring/summer 2015
Shaoxing Hongneng Textile Co. at Intertextile spring/summer 2015
Shaoxing County Lusha Textile Co Ltd at Intertextile spring/summer 2015
Hunan Huasheng Zhuzhou Cedar at Intertextile spring/summer 2015
Zesty lime
Important across the Chinese market as well as the
active market, lime greens are lively and punchy working well with blues
and yellows for casuals. Shown within the Intertextile trend forum,
this zesty lime green is a key player for the Frutti Tutti colour
palette.
Wujiang Deyi Fashion Cloths Co Ltd at Intertextile spring/summer 2015
Guangdong Jianye Textile Co Ltd. at Intertextile spring/summer 2015
Tailong Holdings Group Co at Intertextile spring/summer 2015
Wujiang Deyi Fashion Cloths Co Ltd. at Intertextile spring/summer 2015
Texer at Intertextile spring/summer 2015
Wujiang Tongzhou Textile Co at Intertextile spring/summer 2015
Mandarin Enterprises at Intertextile spring/summer 2015
Shanghai Dore Textile at Intertextile spring/summer 2015
Nice Dyeing Factory Limited at Intertextile spring/summer 2015
Blue-greens
Tourmaline and aquamarine work well together
looking fresh and sharp when mixed with Clementine and punches of lime
and white as a high-summer combination, particularly favoured on cotton
tweeds and open knits. This colour group emerges as an important
statement confirming WGSN’s global colour direction.
Ii Song Tex Co Ltd at Intertextile spring/summer 2015
Taian Daiyin Woollen Textile Co at Intertextile spring/summer 2015
Wujiang Hengxin Weaving Co Ltd at Intertextile spring/summer 2015
Milor at Intertextile spring/summer 2015
Shaoxing Hongneng Textile Co at Intertextile spring/summer 2015
Guangdong Jianye Textile Co Ltd at Intertextile spring/summer 2015
Fansilk Tone Co Ltd at Intertextile spring/summer 2015
Zhejiang Taihua New Material Co at Intertextile spring/summer 2015
CASA Fashion Textile at Intertextile spring/summer 2015
Mid-tone greens
Mid-tone greens emerge as a new colour direction
moving on from the pastels. With a calm and neutral attitude, pistachio
and celadon are the colours peeking through with sage and lichen working
well together with shots of pastel yellow and viridian. The overall
mood is for tonal colour with a feminine feel.
Mandarin Enterprises at Intertextile spring/summer 2015
Shanxi Jilier Silk Co at Intertextile spring/summer 2015
Guangzhou J Lang Textile at Intertextile spring/summer 2015
Sunwell Co Ltd at Intertextile spring/summer 2015
Cavalleri And C. at Intertextile spring/summer 2015
Jiangsu Pinytex Textile Dyeing and Finishing Co Ltd at Intertextile spring/summer 2015
CASA Fashion Textile at Intertextile spring/summer 2015
Superwill Industrial at Intertextile spring/summer 2015
TMR Cederna Fodere SPA at Intertextile spring/summer 2015
The darks
These groups of colour are as sophisticated as
tinted darks. With their almost black colour, viridian, dark navy and
lake blue are good substitutes working with the neutrals as well as
mid-tones and brights. Refer to
WGSN’s key colour direction for China.
Jiangsu Huaye Textile at Intertextile spring/summer 2015
Tessitura Monti at Intertextile spring/summer 2015
Shanghai Zimeng Textile Co at Intertextile spring/summer 2015
Blue City Textile Int’l Wujiang at Intertextile spring/summer 2015
Shaoxing Hong Sheng Import And Export Co Ltd at Intertextile spring/summer 2015
Scenic at Intertextile spring/summer 2015
Changzhou Rule Textiles at Intertextile spring/summer 2015
Zhejiang Zhink Group at Intertextile spring/summer 2015
Shandong Jining Ruyi Woolen Textile at Intertextile spring/summer 2015
Metallics
Commercially offered gold and silver are apparent
as metallic accents for finishes. Gold mixed with tourmaline and black
work well together as sharp, rich contrasts. An evolution from these
colours is the move into iridescent and coloured metallics such as
fuchsia and ultramarine.
Shanghai New Leads Imp And Exp. at Intertextile spring/summer 2015
Trend forum at Intertextile spring/summer 2015
Shanghai Dore-Textile Co Ltd. at Intertextile spring/summer 2015
Changzhou New Wide Knitting And Dyeing Co at Intertextile spring/summer 2015
Shaoxing County Lusha Textile Co Ltd at Intertextile spring/summer 2015
Biboren Textile Co Ltd at Intertextile spring/summer 2015
Shaoxing County Lusha Textile Co Ltd at Intertextile spring/summer 2015
Hyup Sung T.R.D Co Ltd at Intertextile spring/summer 2015
Shaoxing County Lusha Textile Co Ltd at Intertextile spring/summer 2015
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