S/S 15 Macro Trends

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By the WGSN Creative Direction team, 12 June 2013

This season's overriding theme is Neo Materialism.


Over the last four decades we have witnessed dematerialisation in various fields: money became credit, brand names became more important than products, art became concept, and our lives moved, at least partially, online. We are now witnessing a growing interest in "thingness" (a term referring to objects that have physical presence, create an emotional response and have a connection to the place they were made). Artists, designers and consumers are seeking a more tangible appreciation of the world around them.

FOCUS

 The material world comes into sharp focus – emotion, contemplation and local environments are key.






HISTORY 2.0
We reconsider the past, creating products for imagined future worlds that once seemed impossible.
 

BIO-DYNAMIC
 Form, structures and systems are revolutionised by looking at new discoveries in microscopic life forms.
 

Now that the projects over

I'm going to be adding trend things in general; some may relate to my final major project others may not. This is something I will be able to continue with after Uni so watch this page x

Final Presentation

Well the projects finished and handed in today; here's how it looks- four separate booklets on each area of the trend; Materials, Texture, Colour and Pattern. They're presented in the style of ration books to show how our recession troubles are similar if not as dire to rationing during the war, inspired by the 100th Anniversary of WW1. As the trend is all about using whats available and restoration into unique bespoke style pieces, I feel this idea works well.

All books contained in war tin

Package of ration books, poster, material samples & wallet with digital copy on disk

Ration books tied together with string

Four trend areas ration books

UK banking reforms: What's new?

When will we know that the UK has truly put the financial crisis behind it? Maybe when we stop being so fascinated by everything and anything about Britain's banks.
 -Stephanie Flanders, Ergonomics editor BBC News, Mon 11th Feb 2013
http://www.bbc.co.uk/news/business-21408973

*There is still uncertainy; which is the main basis of my trend. (Laura)

Synopsis

I've managed to shorten my trend brief into a synopsis; at last.

{Refine Flawed}-

Standing on the edge of uncertainty known as recession, we seek ways to simplify our lives whilst still retaining a sense of identity. Unsure of which way it will turn; whether it’s finally at an end or not. Because of this we must continue conserving our assets for a while longer.                                   

We’re not at rock bottom yet though, so why not do as our ancestors did in their time of crisis- Make Do & Mend! Let’s do it in style, think shabby chic with an urban twist; raw materials, dull metallic all with a worn quality. Handmade with attitude adds for a bespoke feel. Distressed is best, antique is unique and flawed is the new refinement of today.

Laura Dobson  03.02.2013

Economy watch: What caused the return to recession and how long will it last?

-July 6th 2012

 http://www.thisismoney.co.uk/money/news/article-1616085/Economy-watch-How-long-Britains-recession-last.html#axzz2KmO3ySLG

*Will the recession end this year or continue and how long will its effects last?- there are still loads of advertisements telling you how to save money or places you can get cash fast when you need it during this time of financial difficulty. (Laura)

Surface Design Show 2013

Went to the Surface show yesterday and found lots of great materials and textures that go with my trend. I was able to get some photos that I can use within my ration books, I was also able to get some material samples too- perfect for first hand research!

Samples from the Material Lab