Pantone has named its colour of the year for 2015 as 18-1438 Marsala, which it calls “a naturally robust and earthy red”.
The
colour has been chosen as it will “enrich our mind, body and soul,
exuding confidence and stability” according to Pantone Colour Institute
executive director Leatrice Eiseman.
Eiseman says: “Much like the
fortified wine that gives Marsala its name, this tasteful hue embodies
the satisfying richness of a fulfilling meal while it’s grounding
red-brown roots emanate a sophisticated, natural earthiness.
“This
hearty, yet stylish tone is universally appealing and translates easily
to fashion, beauty, industrial design, home furnishings and interiors.”
Pantone
claims that in graphic design Masala will prove “eye-catching but not
overwhelming” and that consumers would be drawn to the colour.
Pantone
sees that as packaging becomes increasingly more artistic, Marsala will
work well on high- and low-tech materials, particularly periodicals and
printed material like calendars and stationery.
For
interior design Masala will prove “complex and full bodied without
overpowering” and has the ability to unify interior spaces by adding
elegance through paint and accessories.
Pantone says when the
colour is enhanced when applied to textured surfaces making it a good
choice for rugs and upholstered furniture.
Last year’s Pantone colour of the year was
18-3224 Radiant Orchid.
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