Pearlfisher has unveiled a Christmas
installation at its London gallery that may look like an excuse to mess
around, but which the consultancy says carries a message about the power
of play.
The
Jump In! installation was commissioned by Pearlfisher founding partner
and chief creative officer Karan Welman and features 81,000 soft white
“snowballs”. The balls are all contained in “play area” with motion
sensors and some contain surprise presents inside.
But
aside from allowing visitors to jump around and make fools of
themselves, the installation is also raising money for organisation
Right to Play, which champions the power of play to educate and empower
children around the world.
For every guest that comes to play in the installation, Pearlfisher will donate £1 to Right to Play.
Welman
says: “Fundamentally, Jump In! is about celebrating creativity and
positive human connections through the power of joyful play.”
Jump In! is at Pearlfisher Gallery, 50 Brook Green, London W6, until 31 January 2015.
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