Monday, 9 June 2014

Summer 2014

What's in store this Summer?

We've been analysing what trends the major retailers are responding to for the Summer season, as part of our Summer 2014 trend report.

It was really interesting to see a single trend have such dominance and presence across a broad spectrum of stores. A strong aquatic trend, which we have called ‘Calm Ocean’, was visible in nearly every summer collection both in the UK and USA.” - Anri Hamilton, Home Trends Editor.

It was also great to see evidence of our Spring Summer 2014 Nature Prescription story in both London and New York stores including Habitat, Heals, SCP, West Elm and Crate and Barrel.

(Trend Bible)

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