Has anyone every copied one of your designs – and if so what have you done about it?
‘Once,
while working with Villeroy & Boch on a huge bathroom range in
2003, Alessi launched a similar looking range just months before our
planned launch. Much paranoia ensued regarding who copied who, but in
reality we were both reacting against the same generic-geometric trend.
This is a surprisingly common occurrence. Some of the work we did for
Mothercare was very “influential” to some competitors. However the “most
blatant copy” award goes to company that apparently had intentionally
ripped off the Anywayup toddler cup we designed for Mandy Haberman - she
courageously pursued them at huge personal cost and eventually they
relented and paid up on the court steps.’
Sebastian Conran, founder, Sebastian Conran Associates
‘A
student once copied a design of mine verbatim. Every single word
barring the name (which they naturally changed to theirs) was set
exactly as it was in the original piece. Same typeface, colours, the
lot. Best thing was they came to see me for feedback on it. Alas,
there’s no point getting caught up in it, it’s how we all learn, isn’t
it? It’s like I always say, good artists copy, great artists steal.’
Craig Oldham, creative director and founder, The Office of Craig Oldham
‘Last year we created an interactive table for the new
Denim Studio at Selfridges.
The table enabled customers to look through the full range of
womenswear denim, browse images and movies, create and email a
wish-list, and post to Facebook and Twitter. We also created six
stop-frame animations with tips on how to find your perfect fit, which
appeared on the table and on the Selfridges website. Around two months
after launch, another major retailer launched a Denim Department
also with stop-frame animated movies online that were identical in look
and feel. We informed our client and they looked into legal proceedings.
At first I was annoyed, but also strangely flattered as it was the
first time we had been directly copied in such a way. We have often been
asked by clients to copy other designer’s work, usually stuff they’ve
seen in Minority Report or the latest Hollywood blockbuster, but we are
proud of our ethical policy at Kin and do what we can to educate our
clients that striving for originality is key. Don’t replicate… innovate
(but if anyone out there has managed to replicate the R2D2 Princess Leia
holographic projection - and I mean replicated it properly - then I’d
love to see it :).’
Kevin Palmer, co-founder, Kin Design
‘We
have been copied on numerous occassions. The first time I was indignant
- we now have a good lawyer. Plagiarists have ranged from local
designers to people on the other side of the world and even the
occasional client, which is weird to say the least. Life is too short in
most cases to feel more than mild irritation and in general the biggest
loss is to the person doing the copying in terms of credibility. We
might add a most-copied section to our website just for fun!’
Luke Pearson, co-founder, PearsonLloyd
(Thu, 6 Feb 2014, Design Week)
No comments:
Post a Comment