WPA Pinfold brands Asda’s 3D printing service

WPA Pinfold has created the branding and packaging for supermarket Asda’s new 3D printing service, called ASDA 3DME.

The ASDA 3DME service lets people create 3D-printed figurines of themselves or others. Sessions can be booked at Asda stores and prices run from £49 to £125.
The system uses 360º scanning cameras and according to Asda has access to a palette of 6 million colours. The result is a 3D-printed 20cm ceramic figurine.

Packaging

WPA Pinfold says that for the branding it has used “emotive images of people” in a bid to “capture the essence of the personal feelings associated with the concept”.
The consultancy says it has aimed for a “simple, engaging” brand, while photography was used across all touchpoints to create brand consistency.

3DME website

The ASDA 3DME concept was trialled last autumn and the supermarket plans to roll the service out further this year.

(Mon, 26 Jan 2015 | By Angus Montgomery )