The Partners has created a new identity for
the Tusk Conservation Awards, based on a geometric pattern that contains
the letters T, U, S and K.
The awards are run by charity the Tusk Trust and aim to recognise achievements in African conservation.
The
Partners says the pattern used in the identity is inspired by
traditional African designs. The branding aims to focus on “the
emotional connection between the Tusk Trust and the communities and
individuals dedicating their lives to the preservation of African
heritage”.
The pattern looks like an abstract series of orange, black and white shapes, but can be cropped into to reveal the Tusk name.
Graphics can be used in applications such as website design, event design and vehicle wraps.
A
series of patterned wristbands were created by the “Mamas” of Enkiito
village in Kenya, to be by nominees and celebrities, including Bear
Grylls and Katherine Jenkins, to raise awareness of the cause.
The
Partners creative director Stuart Radford says “It’s great to to see
the new identity being rolled out, particularly the applications which
employ traditional African techniques. It has been a rewarding process
both in terms of what we’ve achieved from a design perspective and
ultimately working for such a good cause.”
The branding was created over a six-month period as a pro-bono project by The Partners.
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