What New Year’s resolutions do you think designers should make for 2014?
‘Stop
listening to the people who say it can’t be done. The greatest
compliment any idea can be given is when a client says “no way – you
can’t do that!” When an idea is so bonkers, so batshit crazy that it
blows the lid on the meeting and you are shown the door. We creative few
are invited to the party because we’ve been to more interesting places,
tasted weird things and learnt from a wide and varied catalogue of
experiences that saying yes is far more interesting than saying
”actually, do you have it in vanilla?” Change is terrifying. The new can
backfire. There is always a reason to say no to a truly innovative
thought. But those who can ignore the misery-guts to go on and get the
loopy ideas through are the ones that change markets and develop first
mover advantages for products, services and organisations. And that’s
what we are there to do. Stop worrying about people saying no and start
devising ways for them to more easily say yes.’
Simon Manchipp, executive creative director, SomeOne
‘Believe
in yourselves because 2014 is your time. Never before has there been so
much momentum behind and belief in the role that design can play for
the good of our economy, the good of society and just the overall way we
live our lives. In 2014 the Design Council will be celebrating 70 years
of the best of British design and working with the next generation of
designers who can really make that difference. So be bold.’
John Mathers, chief executive, Design Council
‘One
thing I’d like to see is more designers disconnecting from the vast
number of social networks their work has become attuned to (i.e. Dribble
and Instagram to name a few) and become less fixated on comments about
their WIPS, sketches and follower counts and get back to basics. That
is… more time and energy spent producing better quality work that isn’t
inspired by creative vanity or borrowed ideas from other peoples work.
Make it. Finish it. Then show it.’
Timba Smits, designer and illustrator
‘Darwin
said “It is not the strongest of the species that survive nor the most
intelligent, but the ones most responsive to change.” One thing we all
know about the future is that it will be different. So designers need to
resolve to do everything differently. Great design is about challenge,
bad or mediocre design is about familiarity, comfort zones and
staleness. So bring on 2014 and lets get celebrating every paradigm
shift!’
Liz Dunning, partner, Dunning Penney Jones
‘Open-source
design is the way forward for 2014. Although the conception of
design-based solutions may occur in isolation, it is crucial that
specialists take a more collaborative approach to meeting the specifics
of a brief. Designers must therefore think more laterally about how to
source expertise and input from a number of different departments, to
avoid the risk of missing out on key elements that could make a finished
solution stronger. Marketing teams are obvious sources of secondary
input. However, it is essential that time be taken to consider how more
operational parts of a business could contribute ground-level insight,
in order to make sure that a design is market ready.’
Simon Ward, chief executive, Holmes & Marchant
‘Be
yourself. Don’t take no for an answer. Think inside the box. Listen.
Mean what you say. Don’t be trendy. Learn to love words. Challenge
yourself. Ask for more money. Don’t procrastinate. Be nice. Practice
what you preach. Have an opinion. Don’t panic. Surprise yourself.
Experiment. Stop pissing about. Set your sights higher. Push it. Defy
convention. Whistle while you work. Have a reason. Tell stories. Steal
like an artist. Say what you mean. Trust your instinct. Reinvent the
wheel. Stop polishing turds. Hold your nerve. Be honest with yourself.
Don’t look back. Be brave. Have fun.’
John Spencer, founder and creative director, Off the Top of My Head
[Thu, 19 Dec 2013- DesignWeek]
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