Here's my first idea of what my trend is about; now I just need to shorten it down into a synopsis...
Everywhere you look these days there’s always some advent or
another telling you of great ways to save or make money, in the news- headlines
of debt crisis and how we are now at last finally out of the never ending
recession. But is this true? Are the roads ahead clear or have we still got
some rough terrain to travel first?
August 2014 welcomes the 100th anniversary of the
First World War; looking at a crucial point in the worlds history not only for
the soldiers in battle but at the ordinary people back home working to keep the
nation afloat.
This trend is inspired by some of the comparisons between
now and then in terms of spending less and using what you’ve got to save up for
a better tomorrow.
During
this time Britain had to ration its resources in order to fund the war;
investing in the country’s future on grounds of victory ahead. This meant that
people didn’t have much in terms of money for lavish items as what little they
had went on food and necessities for survival, fabrics for clothes and
furnishing were also out of the question and so the phrase ‘Make Do & Mend’ was born. People had
just about enough money to cover threads and nails, so would use them to fix up
worn clothing and furniture; the same with any repairs needed to a house- wood
and other found materials from old sheds etc would do.
It’s with this phrase in mind that this trend is envisioned;
though we are by no means in such a dire event as war, we are in a similar
situation of having less funds than normal to spend how we wish and even though
we are supposedly out of a recession there is always a possibility that we may
fall back into one. At this time our hopes are that it is over and we can start
to look ahead to a brighter future with less money worries but the cautious
amongst us know we are not there yet and the saving and reduce spending needs
to continue for a little while longer- but why not make the best of it? Just
because we’ve been in a recession doesn’t mean we’re at rock bottom; let us do
as our ancestors did in times of similar crisis but let us do it in style- old
is the new chic, handmade is back with attitude and vintage is yesterdays’
style of tomorrow.
Laura Dobson 17/11/2012
